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The why, what and how to building a better future for programmatic- Tempemail – Blog – Emails

With Isba’s study revealing that 15% of digital ad spend is unaccounted for, a statistic from the PwC-produced report that prompted headlines, Damon Reeve, chief executive of The Ozone Project, offers his first-hand insight into what this means for the programmatic sector. The results from Isba’s Programmatic Supply Chain Transparency Study, carried out by PwC […]