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Ads We Like: Ikea shares ‘easy-to-follow’ instructions on how to build furniture forts- Tempemail – Blog – Emails

Imitating the distinctive simplicity of its flat-pack instructions, Ikea is providing parents with much-needed kids entertainment in the form of instructional sheets on how to build furniture forts. While lockdown is hard enough on its own, lockdown with children is a different kettle of fish. To help parents keep their kids amused, Instinct has created […]

Ads We Like: Singapore’s Sentosa Island creates branded island on Animal Crossing- Tempemail – Blog – Emails

Sentosa has tapped into the popularity of Nintendo’s Animal Crossing: New Horizons by creating the first branded island on the game. The idea is to give people in Singapore a virtual place to hang out, as they continue to remain in lockdown as part of the country’s efforts to fight the coronavirus pandemic. According to […]

NYT ‘hastens’ transformation of ads biz as it braces for a 55% plunge in ad sales- Tempemail – Emails

The New York Times is speeding up the overhaul of its ads business after being hit by a slump in advertiser spend across print and digital – despite record subscriber figures. The company reported quarterly ad sales of $106m – a dip of 15% from the $125m it made in Q1 2019. Digital advertising declined […]

Facebook spends on ads to celebrate the role of its communities in lockdown- Tempemail – Blog – Emails

Facebook is bringing its ‘More Together’ positioning to the UK to underscore how its online support networks are enabling people to help each other through the global Covid-19 pandemic. The rollout follows on from a 2019 debut campaign from its first chief marketing officer Antonio Lucio in the US, promoting the role of its groups […]

Surge in fake coronavirus treatment ads sees ASA rethink its priorities- Tempemail – Blog – Emails

A boom in misleading ads promoting coronavirus cures and treatments online has led to big changes for the UK’s advertising watchdog – which has been forced to rethink its priorities quickly in light of the ongoing global pandemic. Like many media regulators, the Advertising Standards Authority (ASA) is often faced with criticism about the speed […]

The best ads from the weirdest Earth Day in its 50-year history- Tempemail – Blog – Emails

Today (22 April) marks 50 years since the first Earth Day celebrations took place in the US. Outraged by oil spills, smog, and polluted rivers, on this day in 1970, 20 million (10% of the US population) came out in the spring sunshine to demonstrate together. Fast forward to the present day and celebrations are […]