To avoid Hooq’s fate, OTT platforms must advertise to cut through- Tempemail – Blog – Emails

In Asia Pacific where there is a mix of local, regional and international over-the-top (OTT) platforms, a clear marketing, content and audience strategy is required to stand out in this crowded space. Failing which, experts say, they might end up in the same situation as Hooq, a Singapore-based OTT joint venture between Sony Pictures, Warner […]