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Facebook buying Giphy means more to tech rivals than it does advertisers- Tempemail – Blog – Emails

The surprise move by tech giant Facebook to buy Giphy and bring with it its 700 million users in a deal valued at $400m seems like a shrewd move on paper. James Whatley, strategy partner at Digitas UK offers his take on what advertisers, and rival tech companies, should make of it. Facebook bought Giphy […]

How advertisers will need to adapt to impending regulations on Twitch and TikTok- Tempemail – Blog – Emails

New legislation set to be introduced this year will change the way advertisers can target people on platforms like TikTok and Twitch. Sarah McDonald from law firm Wiggin explains what it means. Even before social distancing measures were introduced to combat the spread of Covid-19, the virtual world was a rapidly growing space. This is […]

Should advertisers be looking to Amazon during the pandemic?- Tempemail – Blog – Emails

James Turnbull joins Rob Webster, co-founder of Canton Marketing Solutions to examine how brands should look to Amazon to further their marketing aims. Amazon has been arguably the largest of the lucky companies to actually have increased their value during the pandemic so far. Peak sales recently hit $11,000 a second (£8,800), a volume normally […]

As big advertisers go off air, Lively leads the DTC brands testing TV at cut-price rates- Tempemail – Blog – Emails

Underwear brand Lively is among a handful of direct-to-consumer brands taking advantage of affordable airtime and dipping their toes into the world of TV advertising. But despite the attractive rates, many DTCs are still cautious about shifting to broadcast. Lively is a rare case: a DTC retail brand that’s experiencing a boost in demand during […]

An advertiser’s guide to the multiverse galaxy- Tempemail – Blog – Emails

Brands should pay attention to more than just Animal Crossing: there’s a host of ‘multiverse’ games out there that represent the next generation of media channels. Many of us will remember the phenomenon called Second Life, a virtual multiplayer universe (multiverse) launched by Linden Lab in 2003. The platform sparked the early conversations about how […]

Channel 4 offers free use of in-house team 4Creative to entice TV advertisers- Tempemail – Blog – Emails

To incentivise marketers to spend on TV, and help ease production pressures, Channel 4 is offering free use of its in-house team 4Creative to advertisers. While broadcasters are attracting record audiences during lockdown, they are bracing themselves for a precipitous drop in advertising income. Channel 4 has already said it is anticipating ad revenue to […]

Google to make verification mandatory for all advertisers – Networking – Software- Tempemail – Blog – Emails

Alphabet Inc’s Google said on Thursday all advertisers would have to complete a verification process before buying ad space on its platform, starting this summer, in a bid to make its ad practices more transparent. Advertisers will need to submit personal identification and business incorporation documents that prove who they are and the country in […]