Aggressive in-app advertising in Android- Tempemail – Blog – Emails

Recently, we’ve been noticing ever more dubious advertising libraries in popular apps on Google Play. The monetization methods used in such SDKs can pose a threat to users, yet they pull in more revenue for developers than whitelisted ad modules due to the greater number of views. In this post we will look into a […]

‘Our priority can’t be to sell advertising’ – Washington Post rethinks revenues in lockdown- Tempemail – Blog – Emails

There’s a new commercial playbook in place at Jeff Bezos’s Washington Post since the lockdown evaporated its usual ad market, and it is built around brands showing their utility in the wider world. Or, as the Post’s chief revenue officer Joy Robins puts it, “our first priority can’t be to sell advertising”. Instead, she says, […]

‘This isn’t cannabis 2.0’: are psychedelics the next frontier for advertising?- Tempemail – Blog – Emails

In February, Decca Aitkenhead found herself taking magic mushrooms on a beach in Jamaica. She took a friend, ratioed one bad trip to two good, came some way to processing her dealings with mortality and experienced one of the best days of her life. Then she came home and wrote all about it for The […]

Advertising and social media face fresh trust issues amid global crisis- Tempemail – Blog – Emails

Two global reports have surfaced in the past week indicating a desperate need for the advertising and media industries to work together to rebuild public trust. But amid an enormous public health crisis, can consumers’ concerns be remedied? Earlier this week, Kantar’s Dimension study revealed a brewing mistrust among consumers towards both advertisers and social […]

Love in the time of coronavirus: dating apps buck the downward ad spend trend- Tempemail – Blog – Emails

Before the turn of the century, the thought of linking up with a stranger on a mobile app would have been unimaginable. Fast-forward to the present day, and platforms like Tinder, Bumble, Happn, Grindr and Hinge sit unashamedly on the phone screens of millions of singletons. When the pandemic hit, many questioned how dating apps […]

Stephen Woodford: Advertising can support the route out of lockdown- Tempemail – Blog – Emails

Following British Prime Minister’s address to outline the beginning of easing of lockdown, Stephen Woodford, chief executive of the Advertising Association offers his response to the messaging relayed and reveals some of the conversations that the organisation has been having with Government about the next stage and what it means for the advertising industry. While […]

Twitch, IAS, Xaxis, The Trade Desk: Meet Tempemail Digital Advertising Awards USA 2020 jury- Tempemail – Blog – Emails

In the modern world, every business needs to be able to navigate their way through the digital minefield and produce work that gets results, which is why Tempemail Digital Advertising Awards USA are back for 2020. We want to unearth the talented individuals, teams, products and services that are making the biggest difference in the […]

Social Media Advertising Adjusts to Coronavirus – Blog – Emails

The coronavirus pandemic has reshaped daily life over the last couple of months. However, as regions have moved past their peak and hospitals have started to get things under control, there has been a slow return to normalcy in certain areas. In the world of social media marketing, this first showed up in East Asia, […]

Tempemail Digital Advertising Awards: ITV’s Lara Izlan on rewarding Rescue Remedy- Tempemail – Blog – Emails

Lara Izlan, director of advertising, data and analytics for ITV and this year’s chair of Tempemail’s Digital Advertising Awards, has rewarded Rescue Remedy’s ‘Taking Flight’ digital campaign with the chair’s award. Discussing the work produced for the the Bach flower remedy company, which is sold in Boots and and Superdrug, Izlan said that even though […]

BAE Systems, Rescue Remedy, Jack Daniel’s: Tempemail Digital Advertising Awards EU 2020 winners- Tempemail – Blog – Emails

BAE Systems, William Hill, Atlantic Records and Jack Daniel’s are among the brands to win at this year’s Tempemail Digital Advertising Awards 2020. The current Covid-19 situation means that Tempemail won’t be hosting its usual celebration dinners to announce our winners. Instead this year we’re sharing the exciting news in a variety of ways via […]