Jerry Daykin: It’s still a good time to celebrate advertising’s diversity- Tempemail – Blog – Emails

Discussing the progress and some of the initiatives taking place across the advertising sector is Jerry Daykin, GSK’s EMEA media director and co-director of The Outveritisng Awards which aims to celebrate work focused on the LGBTQ+ sector. For very good reasons the diversity of the marketing industry comes under a lot of scrutiny: Middle class, […]

Will Covid-19 layoffs buckle advertising’s diversity and inclusion efforts?- Tempemail – Blog – Emails

As agencies scramble to save on costs, furloughs, paycuts and layoffs have the potential to disrupt a decade’s worth of progress with regards to diversity. Inclusivity advocates are now calling on leaders to keep diversity of thought top of mind when it comes to choosing who leaves a business. There are a few indisputable truths […]

Covid-19 heats up the race to combat advertising’s keyword blocking problem- Tempemail – Blog – Emails

With publishers braced for an intense revenue squeeze in the next calendar year, industry trade bodies and governments are now wading into the keyword blocking debate in a bid to ensure the survival of the news industry. 2020 has seen a shift in tone in the conversations marketers are having with their media agencies about […]

Key numbers from the Q1 updates for advertising’s major holding groups- Tempemail – Blog – Emails

All of the major holding companies in advertising, bar Dentsu, have now updated the market on their performances in the first corona-hit quarter of 2020. Here’s what you need to know. WPP 7.9% fall in like-for-like revenue in March 2020, in China revenue was down almost 30% the same month while in the UK it […]