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‘It’s so much easier than TV’: as listener numbers surge, radio talks up its ad agility- Tempemail – Blog – Emails

With ad spend retracting across the board, radio is determined to retain its partners says Katie Bowden, the commercial agency director at Global – the UK’s largest commercial radio company. “Initially, there was shock and uncertainty,“ she says of the pandemic rendering many campaigns obsolete and pushing Global and other major players, such as Bauer […]

Co-op’s digital boss on its new-found agility: ‘coronavirus has been a learning curve’- Tempemail – Blog – Emails

With brands and their agencies having been forced to mobilise quickly in order to meet customer expectations and demand, advertisers – such as the Co-op – are coming out the other side of a Covid-19 learning curve with a more “lean and agile” marketing model. The UK’s sixth-largest supermarket chain faced high levels of demand […]