Apple and Google Launch COVID-19 Exposure Alert Tool | Tempemail – Blog – Emails

Apple and Google have officially launched their Exposure Notification system – previously debuted as contact-tracing software – which is designed to alert users of possible contact with individuals who have tested positive for COVID-19. “Starting today, our Exposure Notifications technology is available to public health agencies on both iOS and Android. What we’ve built is […]

Red alert – are we starting to ‘take back control’ of words?- Tempemail – Blog – Emails

Creative advertising lecturer Andrew Boulton gives a copywriter’s view of the UK’s confusing corona communication. In possibly the slenderest portion of silver lining since David Brent landed that promotion, at least the coronavirus has given us a way to demand more from words. The government’s new 3-step slogan – Stay Alert. Control The Virus. Save […]

In defence of the ‘stay alert, control the virus, save lives’ messaging- Tempemail – Blog – Emails

Following the release of the UK Government’s ‘Stay alert, control the virus, save lives’ messaging introduced at the begining of an easing on lockdown restrictions by Prime Minister Boris Johnson in England, there was loud consternation. Dan Cullen-Schute, founder and chief executive of Creature offers his view and reasons on why he thinks the slogan […]