Why I’m rewatching Apple’s ‘Think Different’ in lockdown- Tempemail – Blog – Emails

Dentsu Aegis Network’s Jeff Tan finds mid-pandemic inspiration in Apple’s 1997 classic.   One of my favorite marketing campaigns of all time is ‘Think Different’ from Apple in 1997. The centerpiece was a masterful TV ad called ‘Here’s to the Crazy Ones’.  As I reflect upon today and ponder what our world will be like post-pandemic, the ‘Think Different’ sentiment rings […]

Beats PowerBeats Pro review: Apple’s fitness AirPods rock | Technology – Blog – Emails

The PowerBeats Pro are Apple-owned Beats’ first true wireless Bluetooth earbuds that cut the cable and seek to be the ultimate running and gym earphones. As with Apple’s original AirPods, which looked like a set of the firm’s standard EarPods with the cables cut off, the £220 PowerBeats Pro are basically the firm’s popular PowerBeats […]

Beats Powerbeats review: Apple’s cheaper Bluetooth fitness earbuds | Apple – Blog – Emails

A pple’s revamped Powerbeats Bluetooth workout earphones take what was great from the firm’s true wireless earbuds and add a cable, longer battery life and cheaper price. The new £129.95 Powerbeats replace the older, more expensive Powerbeats 3, with redesigned ear hooks, cable guides and Apple’s H1 chip, which simplifies Bluetooth connectivity and gives them […]

Apple’s advertising business hit by ‘weakness’ of coronavirus economy- Tempemail – Blog – Emails

Apple may have seen an ‘uptick’ in product sales towards the end of Q2 2020, but its advertising business has taken a hit as companies pause search spend on platforms such as the App Store. The company posted quarterly revenues of $58.3bn yesterday (1 May) – increasing sales 1% year-on-year despite Covid-19’s impact on consumer […]

iPhone SE review: Apple’s cut-price smartphone king | Technology – Blog – Emails

Apple’s latest iPhone SE is a surprise cut-price marvel that revives a classic iPhone design and trounces every other mid-range phone in the process. The £419 iPhone SE takes the important bits of the iPhone 11 – the processor and software – and shoehorns them into the body of an iPhone 8 from 2017. You […]

Switzerland, Austria align with Google and Apple’s contact tracing approach – Security – Software- Tempemail – Blog – Emails

A design for smartphone technology to trace coronavirus infections that is in line with the approach taken by Apple and Google is gaining momentum in Europe after winning support from Switzerland and Austria over an alternative German-led approach. Governments, having slowed the pandemic with economically disruptive lockdowns, see contact tracing apps as a tool for […]