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Asos is using AR to promote and sell fresh products in lockdown- Tempemail – Blog – Emails

As lockdown continues to squeeze online fashion retailers, Asos is embracing augmented reality (AR) to help it promote and sell fresh products to housebound audience. E-commerce clothing platforms have reported mixed results during lockdown. Although bricks and mortar competitors have been laid low by shuttered high streets, wider economic tailwinds have dampened consumers’ enthusiasm for […]

Asos and Zoella hit with ad ban over ‘unclear’ promotional Instagram post- Tempemail – Blog – Emails

Asos and influencer Zoe Sugg (AKA Zoella) have been issued with a warning from the UK’s advertising regulator for failing to correctly signpost a paid-for Instagram post. The decision from the Advertising Standards Authority (ASA) underscores the nuances faced by both brands and influencers when badging sponsored content within the confines of different social media […]