Now is the time for marketers to reevaluate multi-touch attribution- Tempemail – Blog – Emails

Although it’s a precarious time to make sweeping business changes, Gain Theory’s Russell Nuzzo makes the case for near-term measurement in lieu of marketers’ favourite – multi-touch attribution. Every organization is asking the same question: if the world economy is frozen, what can I cut that will still allow me to come out of the […]