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Roku explains OTT audience surge as its OneView ad product comes to market- Tempemail – Blog – Emails

Brands are adopting a more OTT-heavy ad strategy to reach audiences in lockdown according to Sam Bloom, chief executive officer at Camelot. OTT firm Roku has been unlocking this data to help migrate brands into the channel. “The biggest challenge going forward is how we think about the TV business,” Bloom said, explaining how TV […]

When all your audience is on social media, don’t stop your marketing budget- Tempemail – Blog – Emails

The current situation is a test for any marketer and brand manager. It’s a test for all of us as humans. This virus is affecting every part of our lives. Our families, friends, livelihoods and communities. There are also only so many Zoom meetings, Joe Wicks exercise videos and meals cobbled together from what’s left […]