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‘Truth twisters’: rogue civil service tweet causes storm | Politics- Tempemail – Blog – Emails

It was a sentiment perhaps shared by at least some people who had watched Boris Johnson’s press conference, but not necessarily what you might expect from the official account of the civil service. “Arrogant and offensive,” read the tweet from the @UKCivilService Twitter account, which has just over 250,000 followers. “Can you imagine having to […]

‘People still need to laugh’: how lipsyncing spoofs saved lockdown | Technology – Blog – Emails

In the TikTok videos going viral across social media, the voices are familiar: a rambling presidential whine, or a patronising prime minister. But the people apparently speaking are altogether – and hilariously – different. In uncannily calibrated lipsyncs, Donald Trump is shown as a hectoring schoolteacher or drunken clubgoer, while Boris Johnson reads a bedtime […]

In defence of the ‘stay alert, control the virus, save lives’ messaging- Tempemail – Blog – Emails

Following the release of the UK Government’s ‘Stay alert, control the virus, save lives’ messaging introduced at the begining of an easing on lockdown restrictions by Prime Minister Boris Johnson in England, there was loud consternation. Dan Cullen-Schute, founder and chief executive of Creature offers his view and reasons on why he thinks the slogan […]

Mark Borkowski: The Tories have campaigned in Haiku and governed in gibberish- Tempemail – Blog – Emails

In the wake of the Conservative Government’s attempt to communicate its post-lockdown strategy using some controversial and, to some, confusing messaging, communications zsar Mark Borkowski offers his take on what is being said by the Prime Minister and his cabinet, and how. The famous mantra of hard-nosed political communication is that you ‘campaign in poetry […]

Stephen Woodford: Advertising can support the route out of lockdown- Tempemail – Blog – Emails

Following British Prime Minister’s address to outline the beginning of easing of lockdown, Stephen Woodford, chief executive of the Advertising Association offers his response to the messaging relayed and reveals some of the conversations that the organisation has been having with Government about the next stage and what it means for the advertising industry. While […]