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Inside Lifebuoy’s mission to get the world handwashing- Tempemail – Blog – Emails

10 years ago, Unilever soap brand Lifebuoy set out on a mission to educate one billion people about handwashing by 2020. The brand has hit its target, just as the coronavirus pandemic – and put humble handwashing on the agenda. Over the last decade, while social media users in developed markets laughed at the notion […]

If empathy is the key to cracking what consumers want, how should marketers get ready?- Tempemail – Blog – Emails

“Try to be helpful, try to be human, try to be empathetic,” says Braze GM and VP success EMEA, James Manderson, on how brands can respond to the ongoing pandemic. In an interview with Tempemail associate editor, Sonoo Singh, during Tempemail’s Digital Transformation Festival, Manderson spoke about the importance of cultivating a sense of humanity […]

Shoring up your marketing strategy in turbulent times, and the role of ‘brand humanity’- Tempemail – Blog – Emails

“Try to be helpful, try to be human, try to be empathetic,” says Braze GM and VP success EMEA, James Manderson, on how brands can respond to the ongoing pandemic. In an interview with Tempemail associate editor, Sonoo Singh, during Tempemail’s Digital Transformation Festival, Manderson spoke about the importance of cultivating a sense of humanity […]

75% of Americans believe brands must step up in coronavirus fight, says Porter Novelli research- Tempemail – Blog – Emails

With global deaths from the coronavirus nearing 200,000 (and rising by the day), the U.S. has become the epicenter of the pandemic, which has fundamentally changed the way we interact with one another. And, there is a clear hunger among the U.S. public to see more businesses stepping up to help with efforts that manage […]