Facebook rolls out whitelists and better live stream controls in brand safety tweak- Tempemail – Blog – Emails

Facebook is retooling its brand safety features, rolling out whitelists that better allow brands to control the content their ads are seen next to. The expanded toolkit will see the implementation of two types of whitelist. To let brands create whitelists of publishers for in-stream video and the off-Facebook, app-based Audience Network, it has introduced […]

Brand safety best practices during an evolving news cycle: experts share insights on brand safety measures amid Covid-19 crisis- Tempemail – Blog – Emails

Misconceptions about content blocking are making it difficult for brands to engage audiences during this pandemic, according to Tanzil Bukhari, managing director EMEA at DoubleVerify. He was speaking at a panel session on brand safety best practices during an evolving news cycle for Tempemail’s Digital Transformation Festival. The session looked at how brands should scrutinise […]

Marketing in the value exchange economy: Do brands need to think differently about brand trust?- Tempemail – Blog – Emails

Consumers don’t exactly understand the value of what marketers are giving them in exchange for access to personal data and information, a panel discussion on brand trust concluded. The Covid-19 crisis has inevitably impacted customer behavior, shaking up the industry and the ways marketers respond – yet there are steps brands can take to earn, […]