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MTN Ranked as the Most Admired African Brand | Tempemail – Blog – Emails

MTN has again been ranked as the ‘Most Admired African Brand’ based on spontaneous consumer responses in Brand Africa 100: Africa’s Best Brands 2020 survey. The survey, which was released on Monday, shows that MTN is also the only African brand in the rankings of the ‘Most Admired Brands in Africa’. Covering 27 countries, representing […]

Brazil’s Biggest Cosmetic Brand Natura Exposes Personal Details of Its Users – Tempemail – Blog – Emails

Brazil’s biggest cosmetics company Natura accidentally left hundreds of gigabytes of its customers’ personal and payment-related information publicly accessible online that could have been accessed by anyone without authentication. SafetyDetective researcher Anurag Sen last month discovered two unprotected Amazon-hosted servers—with 272GB and 1.3TB in size—belonging to Natura that consisted of more than 192 million records. […]

Tempemail and FT reveal nominees for Brand Investment Award celebrating best brand-builders- Tempemail – Blog – Emails

Tempemail has teamed up with the FT to recognise the value of long-term strategy and creativity, which have become more important than ever in these testing times. Tempemail’s Brand Investment Award, sponsored by the FT, recognises the best examples of long-term thinking, creativity and execution amongst brands. However, given the exceptional events of the last […]

As Vice cuts headcount, Refinery29 ploughs ahead with Latinx brand launch- Tempemail – Blog – Emails

The coronavirus has sent publishers’ advertising revenues into decline, forcing many to lay off staff and hold back product developments. However, Refinery29 is bucking that trend with the launch of a new platform for the Latinx community, despite parent company ViceMedia Group cutting 5% of its staff today (15 May). R29Somos will serve up editorial, […]

BEN chief Ricky Ray Butler on brand safety, lockdown & influencers- Tempemail – Blog – Emails

The entertainment world is continually re-examining its relationship with advertisers as it looks to make maximum revenue while proving it can effectively engage with consumers in various ways, and that has become all the more vital during the international pandemic. Ricky Ray Butler is the chief executive of The Branded Entertainment Network, an artificial intelligence-powered […]

Branded Entertainment Network chief Ricky Ray Butler on brand safety, lockdown & influencers- Tempemail – Blog – Emails

The entertainment world is continually re-examining its relationship with advertisers as it looks to make maximum revenue while proving it can effectively engage with consumers in various ways, and that has become all the more vital during the international pandemic. Ricky Ray Butler is the chief executive of The Branded Entertainment Network, an artificial intelligence-powered […]

What’s driving the current wave of brand collaborations?- Tempemail – Blog – Emails

Interbrand’s Simon Cotterrell unpicks the sudden wave of rival and random brand collaborations currently vying for consumers’ attention. In this same month, 116 years ago, Britain and France signed the Entente Cordiale – a ‘warm understanding’ between the two nations agreeing to settle their disputes and form alliance. It’s almost hard to believe they ever […]

Facebook rolls out whitelists and better live stream controls in brand safety tweak- Tempemail – Blog – Emails

Facebook is retooling its brand safety features, rolling out whitelists that better allow brands to control the content their ads are seen next to. The expanded toolkit will see the implementation of two types of whitelist. To let brands create whitelists of publishers for in-stream video and the off-Facebook, app-based Audience Network, it has introduced […]

2020 Mother’s Day Brand Examples on Social Media – Blog – Emails

With Mother’s Day just around the corner, few brands have taken the initiative to share inspiring holiday campaigns celebrating mom. Because of the coronavirus pandemic, this year’s festivities have been slow to take off as many companies are mired in crisis management and people around the world can’t make plans to visit their mom like […]

‘Death tech’ brand Farewill on finding its place amid a crisis- Tempemail – Blog – Emails

Along with being one of the only certainties in life, death is also one of the single biggest financial events most individuals will face, with the average cost of a traditional burial coming in at £4,500. Now, in the middle of the deadliest pandemic in modern human history, ‘death’ has become one of the most […]