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BEN chief Ricky Ray Butler on brand safety, lockdown & influencers- Tempemail – Blog – Emails

The entertainment world is continually re-examining its relationship with advertisers as it looks to make maximum revenue while proving it can effectively engage with consumers in various ways, and that has become all the more vital during the international pandemic. Ricky Ray Butler is the chief executive of The Branded Entertainment Network, an artificial intelligence-powered […]

Branded Entertainment Network chief Ricky Ray Butler on brand safety, lockdown & influencers- Tempemail – Blog – Emails

The entertainment world is continually re-examining its relationship with advertisers as it looks to make maximum revenue while proving it can effectively engage with consumers in various ways, and that has become all the more vital during the international pandemic. Ricky Ray Butler is the chief executive of The Branded Entertainment Network, an artificial intelligence-powered […]

If empathy is the key to cracking what consumers want, how should marketers get ready?- Tempemail – Blog – Emails

“Try to be helpful, try to be human, try to be empathetic,” says Braze GM and VP success EMEA, James Manderson, on how brands can respond to the ongoing pandemic. In an interview with Tempemail associate editor, Sonoo Singh, during Tempemail’s Digital Transformation Festival, Manderson spoke about the importance of cultivating a sense of humanity […]