Can Vietnamese brands succeed with Covid-19 like the country did?- Tempemail – Blog – Emails

Vietnam has emerged an unlikely hero in the fight against Covid-19 with its quick, transparent, and integrated response to the crisis – recording less than 300 cases, zero deaths, and no community transmissions for weeks. As it begins to loosen its nationwide restrictions, it has stepped up to play an important role on the global […]

Flattening the fake news curve: tips for brands to help optimise search- Tempemail – Blog – Emails

The impact of fake news and the distribution of misinformation has had unprecedented repercussions during this pandemic, endangering the lives of those who read – and believe –the false headlines about Covid-19 cures and beyond. So how can brands acclimatise to these uncertain times and ensure that their consumers are receiving the information they’re after? […]

Global brands to freeze ad spend for at least 6 months amid Covid-19 crunch- Tempemail – Blog – Emails

Large global brands are to cut ad spend harder – and for longer – in response to the coronavirus pandemic, according to fresh research from the World Federation of Advertisers (WFA). 89% of large multinational companies have deferred marketing campaigns this month, up from 81% in March, found data from the trade body’s Covid-19 response […]

The Twitch lockdown pitch to brands: streaming from home is our ‘bread and butter’- Tempemail – Blog – Emails

With marketing budgets drifting towards online video, gaming and communities, interest in Amazon-owned Twitch has been ramping up among brands. But the social video platform, which bills itself as a kind of Gogglebox for gamers, is still having to educate marketers about how to play. Adam Harris, newly promoted to global head of brand partnership […]

An AI-driven chatbot is helping brands, agencies & the public during coronavirus- Tempemail – Blog – Emails

An AI-driven chatbot has been created in Singapore to offer social distancing-friendly activity ideas during the coronavirus pandemic. The chatbot, called ‘Ask Phoebe’ and created by Taiger, is also intended to help businesses market their services, keeping them in business. To scale this in May, Taiger is starting a movement called #MakeHomesGreatAgain to help people […]

Grounded brands: can you still be relevant when your brand goes to zero?- Tempemail – Blog – Emails

2020 rolled in like most years before it, with me on a plane. Between work and holidays, the second half of 2019 had felt like I was away more than I was home. We flew home on New Year’s Day having spent the holidays with my parents. I had no idea at the time that […]

‘There’s no textbook’: ITV commercial chief on the battle to keep brands advertising- Tempemail – Blog – Emails

ITV is facing a sharp downturn in ad revenue as Covid-19 rocks its client base and postpones its milestone programming, including the European football championships and Love Island. Commercial chief Simon Daglish opens up on how the UK broadcasting giant is vying to keep brands on TV during the pandemic. Despite attracting record audiences during […]

Brands need to embrace change and act in culturally relevant ways, otherwise they could risk being forgotten if they’re too quiet warn creative luminaries- Tempemail – Blog – Emails

The pandemic has undoubtedly shifted consumer and marketer behavior, but does advertising still have an obligation to change the world for the better? Speaking to Tempemail during the Digital Transformation Festival, creatives from Adobe, VML Y&R and Publicis•Poke looked at how brands have responded to the crisis, and the role of creativity and brand purpose. […]

Research shows that users desire a sense of normalcy from brands- Tempemail – Blog – Emails

It’s remarkable how quickly a ‘new normal’ can embed itself in our culture and in our lives. Humans are clearly very adaptable, as within little over a month we’ve dramatically changed the way we live and, largely, settled into it. But the deluge of depressing and tragic news is one thing we all struggle to […]

As big advertisers go off air, Lively leads the DTC brands testing TV at cut-price rates- Tempemail – Blog – Emails

Underwear brand Lively is among a handful of direct-to-consumer brands taking advantage of affordable airtime and dipping their toes into the world of TV advertising. But despite the attractive rates, many DTCs are still cautious about shifting to broadcast. Lively is a rare case: a DTC retail brand that’s experiencing a boost in demand during […]