The Twitch lockdown pitch to brands: streaming from home is our ‘bread and butter’- Tempemail – Blog – Emails

With marketing budgets drifting towards online video, gaming and communities, interest in Amazon-owned Twitch has been ramping up among brands. But the social video platform, which bills itself as a kind of Gogglebox for gamers, is still having to educate marketers about how to play. Adam Harris, newly promoted to global head of brand partnership […]