The Psychology Behind Crisis Marketing – Social Cast Ep. 21 – Blog – Emails

The spread of coronavirus has undoubtedly enhanced feelings of fear and panic amongst consumers and companies alike. As countries around the world begin lifting national lockdowns, many marketers are left wondering where the new normal is headed. COVID-19 has, thus far, managed to drive consumers to invest in the necessities and cut extra costs. However, we […]

The Challenge of Digital Transformation in Government – Social Cast Ep. 19 – Blog – Emails

As new technologies dramatically transform industry after industry, many companies find themselves struggling to keep pace with digital innovation and communication. NATO, the governmental organisation, is no exception to the growing digital struggles. Put simply, digital transformation refers to a company’s ability to use modern, fast, and frequently changing digital technologies to solve problems and […]