What’s driving the current wave of brand collaborations?- Tempemail – Blog – Emails

Interbrand’s Simon Cotterrell unpicks the sudden wave of rival and random brand collaborations currently vying for consumers’ attention. In this same month, 116 years ago, Britain and France signed the Entente Cordiale – a ‘warm understanding’ between the two nations agreeing to settle their disputes and form alliance. It’s almost hard to believe they ever […]