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‘There’s no textbook’: ITV commercial chief on the battle to keep brands advertising- Tempemail – Blog – Emails

ITV is facing a sharp downturn in ad revenue as Covid-19 rocks its client base and postpones its milestone programming, including the European football championships and Love Island. Commercial chief Simon Daglish opens up on how the UK broadcasting giant is vying to keep brands on TV during the pandemic. Despite attracting record audiences during […]