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Can analog entertainment find a place in consumers’ lives post-lockdown?- Tempemail – Blog – Emails

Is the boom in jigsaws and board games a blip on the entertainment radar or the beginning or the rebirth of a category? Coley Porter Bell’s John Clark imagines the future of analog post-lockdown. In a world that has suddenly shrunk to the confines of our homes, with face to face interaction limited to those […]

South African Consumers Make the Move to Contactless Payments | Tempemail – Blog – Emails

As South Africa imposed necessary restrictions on social distancing in March, three-quarters of South African consumers (75 per cent) say they are now using contactless payments, citing safety and cleanliness as key drivers. Consumer polling by Mastercard, studying changing consumer behaviours in 19 countries around the world, paints a picture of accelerated and sustained contactless […]

If empathy is the key to cracking what consumers want, how should marketers get ready?- Tempemail – Blog – Emails

“Try to be helpful, try to be human, try to be empathetic,” says Braze GM and VP success EMEA, James Manderson, on how brands can respond to the ongoing pandemic. In an interview with Tempemail associate editor, Sonoo Singh, during Tempemail’s Digital Transformation Festival, Manderson spoke about the importance of cultivating a sense of humanity […]

APAC e-commerce platforms are helping brands and consumers during Covid-19- Tempemail – Blog – Emails

As the coronavirus pandemic (Covid-19) spreads through the world, no industry has been spared from its effect, with economies impacted as many countries went into lockdown. Since the Singapore government instituted a partial lockdown to flatten the curve, the F&B and retail industry has been among the most badly affected with some expecting as much […]

Post-pandemic, will consumers really remember how brands behaved during lockdown?- Tempemail – Blog – Emails

In the immediate aftermath of the UK government introducing a nationwide lockdown, compelling all but “key workers“ to stay at home, several high-profile business bosses came in for criticism for seeking ways to stay open. But will such controversial moves hurt their brands in the long-term? Among the those facing the greatest criticism for the […]

How APAC e-commerce platforms are helping brands and consumers during Covid-19- Tempemail – Blog – Emails

As the coronavirus pandemic (Covid-19) spreads through the world, no industry has been spared from its effect, with economies impacted as many countries went into lockdown. Since the Singapore government instituted a partial lockdown to flatten the curve, the F&B and retail industry has been among the most badly affected with some expecting as much […]