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Lessons from lockdown: inside Fender’s coronavirus marketing retune- Tempemail – Blog – Emails

In April, Johnny Marr gave a virtual guitar lesson on Instagram Live from his home studio. Before strumming the chords to The Smiths’ 1985 tune Headmaster’s Ritual, he held up a recognisable gold guitar and explained: “This is my custom jag – a one-off comet sparkle that they made for me.” “They”, of course, being […]