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Brands need to embrace change and act in culturally relevant ways, otherwise they could risk being forgotten if they’re too quiet warn creative luminaries- Tempemail – Blog – Emails

The pandemic has undoubtedly shifted consumer and marketer behavior, but does advertising still have an obligation to change the world for the better? Speaking to Tempemail during the Digital Transformation Festival, creatives from Adobe, VML Y&R and Publicis•Poke looked at how brands have responded to the crisis, and the role of creativity and brand purpose. […]

Lazy imaginations: why creativity and idleness go hand-in-hand- Tempemail – Blog – Emails

Creative Advertising lecturer Andrew Boulton thinks we need to find time to be lazy in lockdown. The Russian composer Pyotr Ilyich Tchaikovsky and I do not agree. Perhaps there are some things on which we would agree, but the only thing I know him to have said is, to me, entirely disagreeable. He is somewhere, […]

Influencer rebrands with focus on human creativity and intelligent global data- Tempemail – Blog – Emails

Europe’s leading influencer marketing platform, Influencer, has rebranded in order to further highlight their offering of human creativity and intelligent global data, as the company continues to champion a new era of creativity within the influencer marketing industry. Influencer has rebranded with a new logo, device, and colour palette. Most notably, the new branding has […]

Creative breakthrough: Can marketing truly change the world?- Tempemail – Blog – Emails

At its best, marketing has the power to change the world. It can raise awareness, change behaviors, elicit action and even start movements. But what are the risks and rewards for our industry during the Covid-19 crisis? As part of Digital Transformation Festival, Tempemail in partnership with Adobe Stock, will host a digital panel to […]