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Bots hit up Australian Red Cross 900 times for bushfire donations – Security- Tempemail – Blog – Emails

Image credit: Australian Red Cross. The Australian Red Cross is being targeted by bots that have so far made almost 900 fraudulent applications for financial assistance from a $216 million bushfire relief fund. Australian programs director Noel Clement told the Royal Commission into Tempemail Natural Disaster Arrangements on Tuesday that his organisation had seen “very […]

How to Create and Send Upsell and Cross Sell Emails with Examples – Blog – Emails

It is already a well-known concept in marketing: selling to existing customers is easier, cheaper, and 70% more likely than selling to new prospects (Marketing Metrics). This shouldn’t come as a surprise to anyone. After all, your established customer base is already familiar with your brand. They trust you enough to consume your products/services and […]