Global brands to freeze ad spend for at least 6 months amid Covid-19 crunch- Tempemail – Blog – Emails

Large global brands are to cut ad spend harder – and for longer – in response to the coronavirus pandemic, according to fresh research from the World Federation of Advertisers (WFA). 89% of large multinational companies have deferred marketing campaigns this month, up from 81% in March, found data from the trade body’s Covid-19 response […]

Amazon’s ad revenue defies coronavirus crunch with 40% boost to $3.9bn- Tempemail – Blog – Emails

Many ad companies and traditional media owners are braced for painful contractions as coronavirus brings marketing spend to a halt. However, Amazon’s ad business has emerged as a bright spot in the company’s Q1 financial update despite belt-tightening from brands in other areas. The e-commerce giant disclosed on Thursday (30 April) that its ‘other’ division […]