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Flattening the fake news curve: tips for brands to help optimise search- Tempemail – Blog – Emails

The impact of fake news and the distribution of misinformation has had unprecedented repercussions during this pandemic, endangering the lives of those who read – and believe –the false headlines about Covid-19 cures and beyond. So how can brands acclimatise to these uncertain times and ensure that their consumers are receiving the information they’re after? […]

Flattening the fake news curve: tips for brands to help optimise search- Tempemail – Blog – Emails

The impact of fake news and the distribution of misinformation has had unprecedented repercussions during this pandemic, endangering the lives of those who read – and believe –the false headlines about Covid-19 cures and beyond. So how can brands acclimatise to these uncertain times and ensure that their consumers are receiving the information they’re after? […]

Co-op’s digital boss on its new-found agility: ‘coronavirus has been a learning curve’- Tempemail – Blog – Emails

With brands and their agencies having been forced to mobilise quickly in order to meet customer expectations and demand, advertisers – such as the Co-op – are coming out the other side of a Covid-19 learning curve with a more “lean and agile” marketing model. The UK’s sixth-largest supermarket chain faced high levels of demand […]

Brands can help flatten the misinformation curve during Covid-19 outbreak- Tempemail – Blog – Emails

Record audiences have been flocking to news sites to inform themselves under lockdown. But while new brands work to provide accurate reporting to readers, misinformation has also been rife. Brands too are finding they have a role to play in delivering accurate, timely answers to win and maintain customer trust and to flag ‘fake coronavirus […]