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Embracing the unknown in our data-centric world- Tempemail – Blog – Emails

We constantly strive for certainty. Various studies have shown that we loathe not knowing an outcome even more than the certainty of a negative result. As Rory Sutherland so perceptively explained, much of the appeal of Uber, even if we don’t consciously recognise it, is the perceived control of being able to track our lift […]