Marketers: use first party data or die- Tempemail – Blog – Emails

Everyone’s been saying it: customer data platforms, advertising and publisher data platforms, agencies. First-party data is now very important in digital marketing. Lotame says first-party data is “the most valuable [type of data…] first party data is king.” Segment says it is detailed, accurate, respectful and a unique asset. Sovrn says, “advertisers have a countdown […]