Marketing in the value exchange economy: Do brands need to think differently about brand trust?- Tempemail – Blog – Emails

Consumers don’t exactly understand the value of what marketers are giving them in exchange for access to personal data and information, a panel discussion on brand trust concluded. The Covid-19 crisis has inevitably impacted customer behavior, shaking up the industry and the ways marketers respond – yet there are steps brands can take to earn, […]