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Why the Covid-19 pandemic could kick-start digital transformation at scale- Tempemail – Blog – Emails

“COVID has been the catalyst for digital transformation at scale,” according to Publicis chief operating officer, Jo Coombes. The pandemic has undoubtedly forced many businesses to transform their offerings and move into a more online format to meet the changing behaviours of consumers, requiring brands and brand owners to be nimble. But what role, if […]

Flattening the fake news curve: tips for brands to help optimise search- Tempemail – Blog – Emails

The impact of fake news and the distribution of misinformation has had unprecedented repercussions during this pandemic, endangering the lives of those who read – and believe –the false headlines about Covid-19 cures and beyond. So how can brands acclimatise to these uncertain times and ensure that their consumers are receiving the information they’re after? […]

The Singapore government & BlkJ are bringing wet markets online- Tempemail – Blog – Emails

A new initiative by the Singapore government is helping stalls in wet markets go online, as people stay at home due to lockdown restrictions because of the coronavirus pandemic. Since the Singapore government instituted a partial lockdown, the F&B and retail industry has been among the most badly affected with some expecting as much as […]

An AI-driven chatbot is helping brands, agencies & the public during coronavirus- Tempemail – Blog – Emails

An AI-driven chatbot has been created in Singapore to offer social distancing-friendly activity ideas during the coronavirus pandemic. The chatbot, called ‘Ask Phoebe’ and created by Taiger, is also intended to help businesses market their services, keeping them in business. To scale this in May, Taiger is starting a movement called #MakeHomesGreatAgain to help people […]

Brands need to embrace change and act in culturally relevant ways, otherwise they could risk being forgotten if they’re too quiet warn creative luminaries- Tempemail – Blog – Emails

The pandemic has undoubtedly shifted consumer and marketer behavior, but does advertising still have an obligation to change the world for the better? Speaking to Tempemail during the Digital Transformation Festival, creatives from Adobe, VML Y&R and Publicis•Poke looked at how brands have responded to the crisis, and the role of creativity and brand purpose. […]

Five takeaways from running Tempemail’s Digital Transformation Festival- Tempemail – Blog – Emails

As Tempemail’s Digital Transformation Festival catch-up hub goes live, allowing you to watch more than a hundred interviews with industry leaders and lively panel sessions on demand, Lynn Lester reflects on what she’s learned from hosting our first virtual event. What does digital transformation have in common with allowing your kids to shave your head, […]

BMB CCO Matt Lever on what we can learn from books during Covid-19 crisis- Tempemail – Blog – Emails

The coronavirus pandemic and subsequent lockdowns have driven people’s noses into books on a massive scale. Back in March, it was reported that sales of fiction books in the UK were up by a third, with children’s books sales climbing 234% – the third-highest level on record. Matt Lever, chief creative officer at BMB, has […]

If empathy is the key to cracking what consumers want, how should marketers get ready?- Tempemail – Blog – Emails

“Try to be helpful, try to be human, try to be empathetic,” says Braze GM and VP success EMEA, James Manderson, on how brands can respond to the ongoing pandemic. In an interview with Tempemail associate editor, Sonoo Singh, during Tempemail’s Digital Transformation Festival, Manderson spoke about the importance of cultivating a sense of humanity […]

APAC e-commerce platforms are helping brands and consumers during Covid-19- Tempemail – Blog – Emails

As the coronavirus pandemic (Covid-19) spreads through the world, no industry has been spared from its effect, with economies impacted as many countries went into lockdown. Since the Singapore government instituted a partial lockdown to flatten the curve, the F&B and retail industry has been among the most badly affected with some expecting as much […]

Marketing in the value exchange economy: Do brands need to think differently about brand trust?- Tempemail – Blog – Emails

Consumers don’t exactly understand the value of what marketers are giving them in exchange for access to personal data and information, a panel discussion on brand trust concluded. The Covid-19 crisis has inevitably impacted customer behavior, shaking up the industry and the ways marketers respond – yet there are steps brands can take to earn, […]