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Why the Covid-19 pandemic could kick-start digital transformation at scale- Tempemail – Blog – Emails

“COVID has been the catalyst for digital transformation at scale,” according to Publicis chief operating officer, Jo Coombes. The pandemic has undoubtedly forced many businesses to transform their offerings and move into a more online format to meet the changing behaviours of consumers, requiring brands and brand owners to be nimble. But what role, if […]

Facebook’s alliance with Jio will help it unlock India- Tempemail – Blog – Emails

Facebook’s recent $5.7 billion investment in Indian telecommunications behemoth Jio Platforms goes beyond the typical tech deal and will help the American social media titan finally unlock the world’s biggest democracy. On the surface, it’s an e-commerce deal that aims to deliver incremental benefits such as better choice, faster deliveries and lower prices to entice […]

The Singapore government & BlkJ are bringing wet markets online- Tempemail – Blog – Emails

A new initiative by the Singapore government is helping stalls in wet markets go online, as people stay at home due to lockdown restrictions because of the coronavirus pandemic. Since the Singapore government instituted a partial lockdown, the F&B and retail industry has been among the most badly affected with some expecting as much as […]

An AI-driven chatbot is helping brands, agencies & the public during coronavirus- Tempemail – Blog – Emails

An AI-driven chatbot has been created in Singapore to offer social distancing-friendly activity ideas during the coronavirus pandemic. The chatbot, called ‘Ask Phoebe’ and created by Taiger, is also intended to help businesses market their services, keeping them in business. To scale this in May, Taiger is starting a movement called #MakeHomesGreatAgain to help people […]

An advertiser’s guide to the multiverse galaxy- Tempemail – Blog – Emails

Brands should pay attention to more than just Animal Crossing: there’s a host of ‘multiverse’ games out there that represent the next generation of media channels. Many of us will remember the phenomenon called Second Life, a virtual multiplayer universe (multiverse) launched by Linden Lab in 2003. The platform sparked the early conversations about how […]

Make Love Not Porn boss Cindy Gallop on why now is the time to invest in sex tech- Tempemail – Blog – Emails

As the Covid-19-imposed lockdown rumbles on, there has never been a better time to invest in sex tech, according to Make Love Not Porn founder Cindy Gallop. The former chair of BBH New York says her user-generated, crowdsourced video-sharing platform — which curates videos of people having ‘real world sex’ as an antithesis to modern […]

Zalora says it is a ‘data first, then fashion’ company- Tempemail – Blog – Emails

E-commerce fashion brand Zalora has launched an insights platform to help brand partners understand more about what people are buying, and why. According to chief commercial officer Giulio Xiloyannis, the pace of change in the fashion market is so fast that more quality data is essential for brands to make decisions. The South East Asia […]