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Please don’t ghost your customers- Tempemail – Blog – Emails

Most successful marketing campaigns rely on three key conditions: knowing your audience, knowing your goal is achievable, and knowing the best way to achieve it. Well, that was then. Right now, as Covid-19 continues its worldwide calamity tour, we cannot be certain about any of those key conditions. The consumer market is unstable, ROI is […]

Show but don’t tell: why silent Zooms are golden for focusing the mind | Technology- Tempemail – Blog – Emails

There are Zooms for pub quizzes, Zooms for dinner parties, Zooms for work meetings and now there is a Zoom for sitting together and not talking at all. Behold, the silent Zoom! On paper, the practice of logging on to a video-conferencing site to sit with strangers for an hour without communicating may hold limited […]

Don’t despair if your child is glued to a screen, it may be keeping them sane | Amy Orben | Opinion- Tempemail – Blog – Emails

Should we start to use “physical distancing” instead of “social distancing”? Those keen on the change argue that, despite being physically apart, we can still be socially together. So we can connect and support each other even when avoiding unnecessary face-to-face contact. Sure, change the label. But it won’t change the reality of what might […]

Social media no longer tolerates toxic lies? Don’t believe a word of it | Opinion- Tempemail – Blog – Emails

The tech companies insist that the corona pandemic of 2020 will not be a repeat of the US presidential election of 2016. With millions of lives at stake, economies collapsing and hunger spreading, they will not rake in the advertising revenue generated by fake news and Russian disinformation this time round. They are responsible corporate […]

When all your audience is on social media, don’t stop your marketing budget- Tempemail – Blog – Emails

The current situation is a test for any marketer and brand manager. It’s a test for all of us as humans. This virus is affecting every part of our lives. Our families, friends, livelihoods and communities. There are also only so many Zoom meetings, Joe Wicks exercise videos and meals cobbled together from what’s left […]

Don’t click on the traffic lights: upstart competitor challenges Google’s anti-bot tool | Technology – Blog – Emails

The days of clicking on traffic lights to prove you are not a robot could be ending after Google’s decision to charge for the tool prompted one of the web’s biggest infrastructure firms to ditch it for a competitor. “Captcha” – an awkward acronym for “completely automated public Turing test to tell computers and humans […]