It might be boring, but a SPO or DPO strategy is something you can control right now- Tempemail – Blog – Emails

The biggest change you can make as a media seller or buyer, is not necessarily the most glamorous. Supply path optimisation (SPO) and its cousin, demand path optimisation (DPO) had a bit of a moment in the calm before the cookiepocalypse storm, but have subsequently not been getting the time or energy they deserve. In […]