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Beavertown Brewery enters DTC after Covid-19 wiped out 85% of business- Tempemail – Blog – Emails

Founded in 2011 by Logan Plant, son of Led Zeppelin frontman Robert, London-based Beavertown has slowly grown to be a major player in craft beer. Heineken bought a minority stake in 2018, injecting £40m into the company to launch a new brewery and visitor site. However, even with the backing of a beer behemoth, Beavertown […]

‘Death tech’ brand Farewill on finding its place amid a crisis- Tempemail – Blog – Emails

Along with being one of the only certainties in life, death is also one of the single biggest financial events most individuals will face, with the average cost of a traditional burial coming in at £4,500. Now, in the middle of the deadliest pandemic in modern human history, ‘death’ has become one of the most […]

As big advertisers go off air, Lively leads the DTC brands testing TV at cut-price rates- Tempemail – Blog – Emails

Underwear brand Lively is among a handful of direct-to-consumer brands taking advantage of affordable airtime and dipping their toes into the world of TV advertising. But despite the attractive rates, many DTCs are still cautious about shifting to broadcast. Lively is a rare case: a DTC retail brand that’s experiencing a boost in demand during […]

DNA testing is transforming the DTC customer experience- Tempemail – Blog – Emails

DNA holds information about a living organism. It carries genetic data, and all the instructions that a living organism needs to grow, reproduce and function. While the use of DNA has been widely applied by biological and forensic institutions; in recent years, new ways of using DNA have started to emerge. Across several industries, DNA […]