Coca-Cola slams brakes on ad spend: ‘There is limited effectiveness to brand marketing’- Tempemail – Blog – Emails

The Coca-Cola Company is looking to cushion the Covid-19-led decline of its bars and restaurants business by reducing marketing costs globally, and, in some markets, coming “off-air” entirely in Q2 2020. The company reported global volumes were down by 25% in the first quarter of 2020. This was driven primarily by a substantial decline in […]