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Brands need to embrace change and act in culturally relevant ways, otherwise they could risk being forgotten if they’re too quiet warn creative luminaries- Tempemail – Blog – Emails

The pandemic has undoubtedly shifted consumer and marketer behavior, but does advertising still have an obligation to change the world for the better? Speaking to Tempemail during the Digital Transformation Festival, creatives from Adobe, VML Y&R and Publicis•Poke looked at how brands have responded to the crisis, and the role of creativity and brand purpose. […]