Global brands to freeze ad spend for at least 6 months amid Covid-19 crunch- Tempemail – Blog – Emails

Large global brands are to cut ad spend harder – and for longer – in response to the coronavirus pandemic, according to fresh research from the World Federation of Advertisers (WFA). 89% of large multinational companies have deferred marketing campaigns this month, up from 81% in March, found data from the trade body’s Covid-19 response […]