Roku explains OTT audience surge as its OneView ad product comes to market- Tempemail – Blog – Emails

Brands are adopting a more OTT-heavy ad strategy to reach audiences in lockdown according to Sam Bloom, chief executive officer at Camelot. OTT firm Roku has been unlocking this data to help migrate brands into the channel. “The biggest challenge going forward is how we think about the TV business,” Bloom said, explaining how TV […]

ITV ad revenue down 42% in April, but productions slowly return- Tempemail – Blog – Emails

ITV has revealed that demand for advertising in April fell by 42% year-on-year, showing how dramatically the ad industry has tightened marketing budgets. The broadcaster released its first-quarter earnings for the three months to the end of March, which just lands inside the lockdown window. Total revenue was down 7% at £694m, with its Studios […]

‘There’s no textbook’: ITV commercial chief on the battle to keep brands advertising- Tempemail – Blog – Emails

ITV is facing a sharp downturn in ad revenue as Covid-19 rocks its client base and postpones its milestone programming, including the European football championships and Love Island. Commercial chief Simon Daglish opens up on how the UK broadcasting giant is vying to keep brands on TV during the pandemic. Despite attracting record audiences during […]