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Mark Borkowski: The Tories have campaigned in Haiku and governed in gibberish- Tempemail – Blog – Emails

In the wake of the Conservative Government’s attempt to communicate its post-lockdown strategy using some controversial and, to some, confusing messaging, communications zsar Mark Borkowski offers his take on what is being said by the Prime Minister and his cabinet, and how. The famous mantra of hard-nosed political communication is that you ‘campaign in poetry […]