Will regional agency hubs in APAC still exist in a post-coronavirus world?- Tempemail – Blog – Emails

As ad spend is squeezed globally, agencies are having to run redundancy and furlough schemes but in Asia Pacific, it’s the hubs that could be hit the hardest. As the economic impact of the pandemic is realised, one of the areas to be cut first is the multiple layers of management and coordination, which some […]

Havas ME ECD Mark Fiddes on why marketers should pay heed to poetry resurgence- Tempemail – Blog – Emails

Havas creative powerhouse and poet Mark Fiddes believes marketers should pay more attention to the power of verse. Fiddes, Havas Middle East executive creative director, speaking during Tempemail’s Digital Transformation Festival as part of the ‘What’s on your bookshelf?’ series, pointed out: “Shorter formats are all the more popular. It’s one of the reasons why […]