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‘Big hole in the value chain’: one third of adtech costs unattributable finds Isba- Tempemail – Blog – Emails

The Incorporated Society of British Advertisers (Isba) has released the results of an in-depth probe into the adtech supply chain, finding that publishers receive only 51% of advertiser spend. One-third of supply chain costs were unattributed, which may force transparency from the convoluted process going forward. The Isba Programmatic Supply Chain Transparency Study, carried out […]