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The why, what and how to building a better future for programmatic- Tempemail – Blog – Emails

With Isba’s study revealing that 15% of digital ad spend is unaccounted for, a statistic from the PwC-produced report that prompted headlines, Damon Reeve, chief executive of The Ozone Project, offers his first-hand insight into what this means for the programmatic sector. The results from Isba’s Programmatic Supply Chain Transparency Study, carried out by PwC […]

As diversity drops, AA, ISBA and IPA assemble inclusion action group- Tempemail – Blog – Emails

In a bid to improve diversity within the UK’s advertising industry, the Advertising Association (AA), ISBA and the IPA have created an ‘Inclusion Group’ to tackle the issue head-on. The news follows the IPA’s recent agency census, which detailed a breakdown of the make-up of agencies with IPA membership for 2019. The census revealed that […]

‘Big hole in the value chain’: one third of adtech costs unattributable finds Isba- Tempemail – Blog – Emails

The Incorporated Society of British Advertisers (Isba) has released the results of an in-depth probe into the adtech supply chain, finding that publishers receive only 51% of advertiser spend. One-third of supply chain costs were unattributed, which may force transparency from the convoluted process going forward. The Isba Programmatic Supply Chain Transparency Study, carried out […]