‘It’s so much easier than TV’: as listener numbers surge, radio talks up its ad agility- Tempemail – Blog – Emails

With ad spend retracting across the board, radio is determined to retain its partners says Katie Bowden, the commercial agency director at Global – the UK’s largest commercial radio company. “Initially, there was shock and uncertainty,“ she says of the pandemic rendering many campaigns obsolete and pushing Global and other major players, such as Bauer […]