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As big advertisers go off air, Lively leads the DTC brands testing TV at cut-price rates- Tempemail – Blog – Emails

Underwear brand Lively is among a handful of direct-to-consumer brands taking advantage of affordable airtime and dipping their toes into the world of TV advertising. But despite the attractive rates, many DTCs are still cautious about shifting to broadcast. Lively is a rare case: a DTC retail brand that’s experiencing a boost in demand during […]