From LPs to apps: inside the digital transformation of Now That’s What I Call Music- Tempemail – Blog – Emails

When the coronavirus hit, Now That’s What I Call Music was ready to distract music fans with pop quizzes, uplifting compilations and free access to its entire back catalogue via an ad-supported app. But the response didn’t happen overnight: it was built from years of digital planning that turned Now Music from a CD product […]