Unable to plan for the long-term, Mars looks for other ways to stay relevant in lockdown- Tempemail – Blog – Emails

Keen to stay relevant by re-imagining its long-running ‘Light Side of Life’ campaign from lockdown, Mars’ Maltesers is working on a week-by-week basis with its ad agency AMV BBDO as long-term planning continues to be scuppered by the pandemic. “My ultimate aim is to get our brands into culture,” insists Kerry Cavanaugh, business unit director […]