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Roku explains OTT audience surge as its OneView ad product comes to market- Tempemail – Blog – Emails

Brands are adopting a more OTT-heavy ad strategy to reach audiences in lockdown according to Sam Bloom, chief executive officer at Camelot. OTT firm Roku has been unlocking this data to help migrate brands into the channel. “The biggest challenge going forward is how we think about the TV business,” Bloom said, explaining how TV […]

Ask Keith Weed: How much marketing budget should be spent on upskillng marketers?- Tempemail – Blog – Emails

Each week, revered marketer and chairman of the Advertising Association Keith Weed, who will be one of the speakers at Tempemail’s Can-Do Festival, will take questions from marketers around the world in an attempt to help solve their problems through is experience of a long, and highly successful career that has seen it all. Jan […]

Marketers: use first party data or die- Tempemail – Blog – Emails

Everyone’s been saying it: customer data platforms, advertising and publisher data platforms, agencies. First-party data is now very important in digital marketing. Lotame says first-party data is “the most valuable [type of data…] first party data is king.” Segment says it is detailed, accurate, respectful and a unique asset. Sovrn says, “advertisers have a countdown […]

Now is the time for marketers to reevaluate multi-touch attribution- Tempemail – Blog – Emails

Although it’s a precarious time to make sweeping business changes, Gain Theory’s Russell Nuzzo makes the case for near-term measurement in lieu of marketers’ favourite – multi-touch attribution. Every organization is asking the same question: if the world economy is frozen, what can I cut that will still allow me to come out of the […]

Win them over with Webinars: Why B2B marketers should be using webinars at all stages of the customer journey- Tempemail – Blog – Emails

Read Article As organizations have embraced totally new models for work during the COVID-19 crisis and are preparing to have far more remote workers, they will look at leveraging various collaboration tools to set up a communication channel not only within the organization but also with the external customers. And this implies to all the […]

If empathy is the key to cracking what consumers want, how should marketers get ready?- Tempemail – Blog – Emails

“Try to be helpful, try to be human, try to be empathetic,” says Braze GM and VP success EMEA, James Manderson, on how brands can respond to the ongoing pandemic. In an interview with Tempemail associate editor, Sonoo Singh, during Tempemail’s Digital Transformation Festival, Manderson spoke about the importance of cultivating a sense of humanity […]

Havas ME ECD Mark Fiddes on why marketers should pay heed to poetry resurgence- Tempemail – Blog – Emails

Havas creative powerhouse and poet Mark Fiddes believes marketers should pay more attention to the power of verse. Fiddes, Havas Middle East executive creative director, speaking during Tempemail’s Digital Transformation Festival as part of the ‘What’s on your bookshelf?’ series, pointed out: “Shorter formats are all the more popular. It’s one of the reasons why […]

My daughter is an activist – why can’t marketers follow her lead?- Tempemail – Blog – Emails

The current health emergency has put life on pause. A consequence of our lives-under-lockdown has been a glimpse into a world with significantly reduced carbon emissions and human activity – from visible reductions in nitrogen dioxide from satellite imagery to equally visible re-introductions of goats and deer to village towns and clear water to canals. […]