Facebook buying Giphy means more to tech rivals than it does advertisers- Tempemail – Blog – Emails

The surprise move by tech giant Facebook to buy Giphy and bring with it its 700 million users in a deal valued at $400m seems like a shrewd move on paper. James Whatley, strategy partner at Digitas UK offers his take on what advertisers, and rival tech companies, should make of it. Facebook bought Giphy […]